First name*
Last name *
Company name*
Phone*
Email*
Q1. How long has the business been established?
Under 12 months
1-2 years
3 -5 years
5-10years
Q2. What product(s) and/or service(s) do you sell/supply/provide?
Q3. Do customers buy your product or service more than once?
Yes
No
Q4. What is your average annual sales revenue ?
£100 to £250,000
£250 to £500K
£500 - £1M, £1 -2M
£2-4M, £4-10M
Q5. What is your average gross profit per sale % (approx)?
10%
20%
30%
40%
Q6. Do you know (by customer) where sales come from?
Yes
No
If 'Yes' please describe the customer type? Fill in Answer Box
Q7. Approximately, how many active/purchasing customers do you have?
Q8. How many lapsed customers (who stopped buying) do you have (approx)?
10-20
21-30
31-50
51-75
76-100
100-200
200+
Q9. Do you ask customers for referrals?
Yes
No
If ‘yes’, is 'asking for referrals' included in your business operations?
Yes
No
Q10. How often do you contact your customers ?
Weekly
Monthly
Quarterly
As and when required
Never considered it
If so, do you include a reason for them to ‘contact you’ ?
Yes
No
Q11. How many sales enquiries do you receive per month?
10-20
21-30
31-50
51-75
76-100
100-200
200+
Q12. From what source do most of your sales enquiries come from?
Q13. Approximately, how much does it cost to generate each new sales enquiry?
£10-20
£20-50
£51-100
£100+
Q14. Do you measure which “method generates what enquiries”?
Yes
No
Q15. Do you offer prospective customers 'free' information, assessments or check ups?
Yes
No
Q16. Do you contact ‘not converted' enquiries?
Yes
No
Q17. Do you contact old/lapsed customers?
Yes
No
Any other relevant information (or questions you want answered) you provide will help us give you a more informed response when we meet with you?
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