How it works

1. I target the right prospects and markets (based your ideal customer).

Then, develop a proposal relevant to target market to establish credibility, confidence and interest.

3. That includes a strategy to make ‘gatekeepers’ an ally.

4. Devise pre- call communications. 

5. Make the calls (this includes recalling, emails etc.). Not every prospect is going to buy immediately, so I prioritise on the basis of those looking to buy, those who may buy later and regular contact with others to ensure you’re ‘on their radar’ when they are ready to buy… so building relationships all the time.

6. When meeting confirmed - provide pre-meeting notes which includes all relevant information and background information that relates to the prospect and their needs.

7. Submit activity report every month

Pay-by Results telemarketing is ideal for companies with high value products or services where the ‘decision to buy’ is made by medium to high level management, directors or owner managers.

Without sales no business can survive, so choosing the best telemarketing people is important. 

But what you want to achieve? I presume you want a measurable Return on your Investment. And that means a measurable quantity.

Example: if I made one appointment that (short or long-term) resulted in a sale of significant value, and cost £100 and someone else made 50 calls with no business but cost £200, which would you say delivered the best return? 

Telemarketing or Business Development challenge? Contact Stephen today: Call 01903 256 378 Mobile: 07751 788162. Email: info@BusinessGrowthCo.co.uk